How to Write Website Copy That Sells

Ever landed on a website that promised the world but left you feeling…nothing? Chances are, their website copy wasn’t up to par. As a business owner in Malaysia, your website is your digital shop front. It needs to grab attention and convert visitors into paying customers. But how do you write website copy that actually sells? Let’s break it down.

Understand Your Target Audience: The Malaysian SME

Before you even think about writing a single word, know your audience. Who are you trying to reach? What are their pain points? What motivates them to buy?

Think about it: a tech startup in KL will have very different needs and expectations than a traditional shop owner in JB. Understanding your customer is key to speaking directly to their needs.

• Speak their language: Think about offering your site in multiple languages, or at least consider how you might address a local Malaysian customer vs someone from Singapore. Are they Bahasa Malaysia speakers? Can they speak Mandarin? Consider your audience.
• Address their pain points directly: Are they struggling to manage customer inquiries on WhatsApp? Are they tired of slow, outdated websites that cost them potential customers?

This understanding will inform everything from your tone of voice to the benefits you highlight.

Craft Compelling Headlines and Subheadings

Your headline is the first (and sometimes only) impression you make. Make it count. It needs to be attention-grabbing and clearly communicate the value you offer.

Think of your headlines as mini-sales pitches. Here are a few examples:

• Bad: “Our Services”
• Good: “Boost Sales with WhatsApp Automation: Starts at RM 2,688”
• Bad: “About Us”
• Good: “Grow Your Business: High-Performance Websites for Malaysian SMEs”

Subheadings should further elaborate on the headline and guide the reader through your content. Use them to break up large blocks of text and make your website more scannable. Nobody wants to read walls of text, especially on their mobile phones! Remember, over 70% of online traffic in Malaysia comes from mobile devices, so prioritise clear and concise headings.

Focus on Benefits, Not Just Features

This is a classic copywriting mistake. People don’t care about what your product is, they care about what it does for them.

Instead of saying: “Our websites use the latest Javascript frameworks,” try: “Get a website that loads in under 1 second and converts more customers.”

Instead of: “We offer WhatsApp chatbots,” say: “Automate your customer service and free up your time with our WhatsApp automation solutions.”

Here’s a table to illustrate the difference:

Feature	Benefit
Latest Javascript frameworks	Website loads in under 1 second
WhatsApp chatbot	Automate customer service and free up your time
One-time payment, no monthly fees	Save thousands of ringgit on website costs
Mobile-first design	Reach more customers on their smartphones

Remember to check out our showroom for examples.

Use Clear, Concise, and Action-Oriented Language

Avoid jargon and technical terms that your audience might not understand. Use simple, everyday language that everyone can grasp. Think of how you’d explain your business to a friend over a teh tarik session at the mamak.

Use strong verbs and active voice to make your writing more engaging and persuasive.

• Instead of: “Sales will be increased by our services.”
• Try: “Boost your sales with our high-performance websites.”

Use calls to action (CTAs) to guide your visitors towards the next step. Tell them what you want them to do:

• “Get a free website audit.” (Link to /audit)
• “Request a demo.”
• “Check out our pricing page.”
• “Learn more about our WhatsApp solutions.”

Leverage Social Proof and Testimonials

People trust the opinions of others. Include testimonials, case studies, and social proof to build trust and credibility. Real testimonials from real Malaysian businesses are worth their weight in gold.

For example, instead of just saying “We’re the best web design company in Johor Bahru,” show a quote from a satisfied customer:

“GX Automation transformed our online presence. Our website is now lightning fast and our WhatsApp automation has saved us so much time. Highly recommended!” - Ali Baba, Owner of Ali’s Nasi Lemak, Johor Bahru

Conclusion: Start Selling Today!

Writing website copy that sells is an ongoing process. It requires understanding your audience, crafting compelling headlines, focusing on benefits, using clear language, and leveraging social proof. Put these tips into practice and watch your website transform from a digital brochure into a powerful sales tool.

Ready to take your website to the next level? Contact us today for a free consultation. Click here to message us on WhatsApp: https://wa.me/60169383640